The first advert suggests the product is very powerful and helpful, the cape shows how the product is very useful  and does lots of good just like a superhero, it shows how strong and how much energy the product gives. it gives the product a very positive representation and makes potential buyers believe the product is very good.            the second product is chewing gum and uses the colour blue which has connotations as been very fresh, its also very has very strong and powerful connotations, the leaf on the advert also suggests it is fresh and shows the product is fresh and minty, the bold font also gets peoples attention and makes the product stand out and shows its very powerful and strong

Comments

  1. Some good references to the use of colour and how colours create connotations. You do however need to be careful with your capital letters to ensure that they are used correctly.

    You should be prepared to discuss every way communication takes place, the things you need to consider going forward with print products is the use of the font, the connotations of the images (and I mean using the correct media terminology, not just saying that the cape looks like a superhero) and the layout and how it is typical of a print advert

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